diff --git a/src/project/forms.py b/src/project/forms.py
index d00a085..4311eb9 100644
--- a/src/project/forms.py
+++ b/src/project/forms.py
@@ -41,8 +41,8 @@ class NewsletterSubscriptionForm(forms.Form):
                     {
                         'email_address': cleaned_data['email'],
                         'language': get_language(),
-                        'status_if_new': 'pending',
-                        'status': 'pending',
+                        'status_if_new': 'subscribed',
+                        'status': 'subscribed',
                         'merge_fields': merge_data,
                     }
                 )