diff --git a/addons/aldryn-google-analytics/addon.json b/addons/aldryn-google-analytics/addon.json
deleted file mode 100644
index fb014a5..0000000
--- a/addons/aldryn-google-analytics/addon.json
+++ /dev/null
@@ -1,4 +0,0 @@
-{
-    "installed-apps": [], 
-    "package-name": "aldryn-google-analytics"
-}
\ No newline at end of file
diff --git a/addons/aldryn-google-analytics/aldryn_config.py b/addons/aldryn-google-analytics/aldryn_config.py
deleted file mode 100644
index ad24d91..0000000
--- a/addons/aldryn-google-analytics/aldryn_config.py
+++ /dev/null
@@ -1,37 +0,0 @@
-# -*- coding: utf-8 -*-
-from aldryn_client import forms
-import re
-
-
-class GoogleAnalyticsIDField(forms.CharField):
-
-    GOOGLE_ANALYTICS_ID_FORMAT = re.compile(r'^UA-\d+(-\d+)?$')
-
-    def clean(self, value):
-        value = super(GoogleAnalyticsIDField, self).clean(value.strip())
-        if not self.GOOGLE_ANALYTICS_ID_FORMAT.match(value):
-            raise forms.ValidationError('Invalid format. Google Analytics site tracking ID format is: UA-XXXXXX-YY.')
-        return value
-
-
-class Form(forms.BaseForm):
-    google_analytics_id = GoogleAnalyticsIDField('Tracking ID', max_length=50)
-    # TODO: add description (not supported by forms yet):
-    # https://developers.google.com/analytics/devguides/collection/upgrade/guide#transfer
-    use_universal_analytics = forms.CheckboxField('Use Universal Analytics', required=False)
-    # https://developers.google.com/analytics/devguides/collection/analyticsjs/user-id?hl=en
-    track_individuals = forms.CheckboxField('Track individual logged in users (universal only)', required=False)
-
-    def clean(self):
-        super(Form, self).clean()
-        if self.cleaned_data['track_individuals'] and not self.cleaned_data['use_universal_analytics']:
-            self.errors['track_individuals'] = "Individual user tracking only works in with Universal Analytics."
-
-    def to_settings(self, data, settings):
-        settings['GOOGLE_ANALYTICS_ID'] = data['google_analytics_id']
-        settings['GOOGLE_ANALYTICS_USE_UNIVERSAL'] = data['use_universal_analytics']
-        settings['GOOGLE_ANALYTICS_TRACK_INDIVIDUALS'] = data['track_individuals']
-        settings['INSTALLED_APPS'].append('aldryn_google_analytics')
-
-        # aldryn-snake is configured by aldryn-django-cms
-        return settings
diff --git a/addons/aldryn-google-analytics/settings.json b/addons/aldryn-google-analytics/settings.json
deleted file mode 100644
index 0362db6..0000000
--- a/addons/aldryn-google-analytics/settings.json
+++ /dev/null
@@ -1,5 +0,0 @@
-{
-    "google_analytics_id": "UA-116863155-1", 
-    "track_individuals": false, 
-    "use_universal_analytics": true
-}
\ No newline at end of file
diff --git a/requirements.in b/requirements.in
index 76a1bda..ee931a7 100644
--- a/requirements.in
+++ b/requirements.in
@@ -4,7 +4,6 @@ https://control.divio.com/api/v1/apps/serve/aldryn-django/1.11.15.1/f9e543d2-312
 https://control.divio.com/api/v1/apps/serve/aldryn-sso/1.3.1/f6351558-64b2-4205-b407-cd49b6372463/aldryn-sso-1.3.1.tar.gz#egg=aldryn-sso==1.3.1
 https://control.divio.com/api/v1/apps/serve/aldryn-django-cms/3.5.2.2/88bf7991-90a3-4c98-acf5-42c3fa14e2a4/aldryn-django-cms-3.5.2.2.tar.gz#egg=aldryn-django-cms==3.5.2.2
 https://control.divio.com/api/v1/apps/serve/aldryn-forms/3.0.4/7e972f96-36f6-484b-96c7-bce255b87aa9/aldryn-forms-3.0.4.tar.gz#egg=aldryn-forms==3.0.4
-https://control.divio.com/api/v1/apps/serve/aldryn-google-analytics/1.0.1/9fa37058-cd43-418c-9e06-b81c17b6bdfb/aldryn-google-analytics-1.0.1.tar.gz#egg=aldryn-google-analytics==1.0.1
 https://control.divio.com/api/v1/apps/serve/aldryn-haystack/0.4/e44307e9-b2bd-43c2-8e1b-6b88d9b7e492/aldryn-haystack-0.4.tar.gz#egg=aldryn-haystack==0.4
 https://control.divio.com/api/v1/apps/serve/djangocms-history/0.5.3/05803675-6e8d-4637-b14b-1bb8d18b24b3/djangocms-history-0.5.3.tar.gz#egg=djangocms-history==0.5.3
 https://control.divio.com/api/v1/apps/serve/djangocms-link/2.1.2/35b986c1-fafb-46ee-b665-aa36603f233a/djangocms-link-2.1.2.tar.gz#egg=djangocms-link==2.1.2
diff --git a/settings.py b/settings.py
index fc74f71..14b821a 100644
--- a/settings.py
+++ b/settings.py
@@ -9,7 +9,6 @@ INSTALLED_ADDONS = [
     'aldryn-sso',
     'aldryn-django-cms',
     'aldryn-forms',
-    'aldryn-google-analytics',
     'aldryn-haystack',
     'djangocms-history',
     'djangocms-link',